Veteran Owned and Operated
Called by Faith to Serve You
October 1, 2024
I’m not going to BS you —SEO isn’t something you can just set and forget. It’s not like flipping a switch and walking away. It’s an ongoing process, and that’s something we take seriously at Honorable Marketing. We’re constantly working behind the scenes to optimize our clients’ websites, refresh old content, and make sure everything stays aligned with the latest trends. This isn’t just busy work—it’s about keeping our clients visible, relevant, and ahead of the competition.
If you’re running a law firm or a holistic medical practice, you’re probably familiar with how competitive your field can be. And while it may feel like SEO is this invisible force working in the background, trust me when I say it’s one of the most powerful tools you have at your disposal. One key tactic we use is updating old content—and it’s more important than most people realize.
When I say we update content, I don’t just mean tweaking a headline or adding a new keyword here and there. We dive deep into your old content—whether it’s blog posts, case studies, or service pages—and make sure it’s optimized for today’s search trends. Refreshing old content is one of the most effective ways to improve your rankings, according to several Marketing experts. Why? Because Google loves fresh, relevant content. It rewards sites that keep their information up to date with better rankings, which means more visibility for your practice.
But it’s not just about keeping Google happy. It’s about serving your community better. Think about it—if you’re a family law attorney, your clients are looking for accurate, timely information. Laws change. Best practices evolve. If someone is reading a blog on your site that’s two years old and the information is outdated, that’s a missed opportunity. The same goes for holistic health practitioners—clients want the latest insights on natural treatments or wellness tips. Updating your content ensures that you’re always providing the best, most relevant information to the people who trust you.
I get it—SEO isn’t always visible. You don’t see the hours we put in researching new keywords, updating meta tags, or refreshing your service pages. But that’s the thing about SEO—it’s like the foundation of a house. You may not notice it, but without it, nothing stands strong. At Honorable Marketing, we’re constantly monitoring your site’s performance and making adjustments to ensure that your content is optimized for both search engines and users.
One of the most valuable services we offer is content refreshes. For example, if you’re a naturopathic doctor and you wrote a blog about “natural remedies for stress” two years ago, we’ll revisit that post, update it with the latest research, and make sure it’s still performing well. We’ll add new images, update the meta descriptions, and maybe even expand the content to include newer treatment methods. The result? A blog that feels fresh and relevant, giving it a better chance to rank higher in search results.
Now, here’s where the magic happens. When we update your old content, it’s not just about boosting traffic—it’s about making real connections with your community. We know that as a family law attorney or holistic health practitioner, you’re in this to make a difference. You want to help families through tough times or guide people to better health. SEO helps you reach those people, and content updates make sure they’re getting the best, most relevant information from you, not your competitor.
By consistently updating your content, we help position you as a leader in your field. Whether you’re providing legal advice on custody battles or sharing wellness tips for managing chronic conditions, we ensure that your website is the go-to resource for your community. And the best part? This work compounds over time. Every update we make builds on the last, creating a snowball effect that boosts your rankings, increases your visibility, and helps you make a bigger impact.
At Honorable Marketing, we don’t just want to help you rank higher in search results—we want to help you make a difference. That’s why we pour so much into updating your content, optimizing your site, and staying on top of the latest trends. We know that the better we do our job, the more people you can reach. And ultimately, that means a better community for all of us.
So, if you’re ready to take your practice’s online presence to the next level, let’s talk. We’re here to help you refresh your content, improve your rankings, and connect with more people who need your services. After all, SEO isn’t just about visibility—it’s about making a real difference.
If you enjoyed this article check out our previous post: How Do You Know If Your Content Needs to Be Updated?
